SaaS newsletters bring together one of the most valuable audiences in newsletter advertising: founders, operators, and product leaders who make (or heavily influence) software buying decisions every week.
This guide covers 8 of the best SaaS newsletters to sponsor: 4 confirmed on Beehiiv, and 4 leading SaaS newsletters on other platforms.
Why Sponsor SaaS Newsletters on Beehiiv?
SaaS newsletters on Beehiiv attract a particularly commercially valuable readership:
- Budget authority — many readers are founders or execs who can approve a software purchase without a committee
- Benchmark-driven audience — SaaS newsletter subscribers read to compare themselves against peers, which makes them receptive to tools that move the metrics they track
- Tight niche targeting — "SaaS" newsletters range from fundraising to metrics to growth tactics, letting you target very specific buyer intent
- High trust in recommendations — SaaS newsletter writers are often practitioners themselves, so their sponsor mentions carry real credibility
What to Look For in a SaaS Newsletter
Before reaching out, evaluate these factors:
- Stage focus — some newsletters skew early-stage/bootstrapped, others skew growth-stage/VC-backed — match your product's ideal customer
- Content angle — metrics-focused, tactical growth, or founder-story newsletters all attract slightly different readers
- Engagement over reach — a smaller, highly engaged SaaS list often outperforms a larger, more generic business newsletter
- Sponsor history — check whether the newsletter has previously run software or tooling sponsors
The Best SaaS Newsletters on Beehiiv
Every newsletter below is listed on BeeDirectory and confirmed as published on Beehiiv (checked October 2026). Descriptions, audience size, frequency and pricing come from each newsletter's BeeDirectory listing, and are shown only when known. Open a listing to see full details and contact options.
1. Growth Unhinged
Kyle Poyar's analysis of how the fastest-growing SaaS companies grow.
🐝 Beehiiv · 40,000 subscribers · weekly
2. Failory
Startup failure post-mortems and lessons from failed and successful businesses.
🐝 Beehiiv · 30,000 subscribers · weekly
3. Mostly Metrics
B2B SaaS metrics, benchmarks, and growth analysis
🐝 Beehiiv · 20,000 subscribers · weekly
4. RooktoRep
Raw lessons from the front lines of tech sales — outbound, AI, and GTM strategies for modern sales reps.
🐝 Beehiiv · weekly
Beyond Beehiiv: More SaaS Newsletters
Some of the strongest SaaS audiences publish on other platforms. These are listed on BeeDirectory too, with their platform clearly shown.
5. Lenny's Newsletter
Deep dives on product, growth, and career strategy for tech builders.
Substack · 600,000 subscribers · weekly
6. Starter Story
How founders built their businesses — real revenue numbers and growth strategies.
Kit · 400,000 subscribers · weekly
7. SaaStr Weekly
Tactical advice for SaaS founders on scaling revenue, hiring, and fundraising.
Mailchimp · 250,000 subscribers · weekly
8. Product Growth
Aakash Gupta's playbooks on product management, growth loops, and PM careers.
Substack · 200,000 subscribers · weekly
How to Find and Contact SaaS Newsletters
BeeDirectory indexes 700+ newsletters (Beehiiv first), including a dedicated SaaS category. You can filter by subscriber count, price range, frequency, and language — then reach out to newsletter owners directly with their contact info.
No middleman, no commission. You negotiate directly with the operator.
Browse SaaS newsletters on BeeDirectory →
Setting a Budget for SaaS Newsletter Sponsorships
SaaS newsletters vary widely in size, but here are realistic benchmarks:
| Subscriber count | Typical sponsorship cost |
|---|---|
| 1,000–5,000 | $75–$300 per placement |
| 5,000–25,000 | $300–$1,500 per placement |
| 25,000–100,000 | $1,500–$6,000 per placement |
| 100,000+ | $5,000–$25,000 per placement |
For a first test, budget $500–$2,000 across 2–3 newsletters at different stages (bootstrapped vs. VC-backed audience) before scaling.
Final Thoughts
SaaS newsletters offer some of the highest-intent B2B audiences available on Beehiiv — but the category is wide, spanning fundraising, metrics, growth tactics, and founder stories. Match your product to the specific angle each newsletter covers rather than chasing the largest list.
Start with 2–3 newsletters that match your ICP, test with single placements, and scale what converts.