SaaS newsletters bring together one of the most valuable audiences in newsletter advertising: founders, operators, and product leaders who make (or heavily influence) software buying decisions every week.
This guide covers 10 of the best SaaS newsletters currently on Beehiiv for advertisers looking to reach that audience.
Why Sponsor SaaS Newsletters on Beehiiv?
SaaS newsletters on Beehiiv attract a particularly commercially valuable readership:
- Budget authority — many readers are founders or execs who can approve a software purchase without a committee
- Benchmark-driven audience — SaaS newsletter subscribers read to compare themselves against peers, which makes them receptive to tools that move the metrics they track
- Tight niche targeting — "SaaS" newsletters range from fundraising to metrics to growth tactics, letting you target very specific buyer intent
- High trust in recommendations — SaaS newsletter writers are often practitioners themselves, so their sponsor mentions carry real credibility
What to Look For in a SaaS Newsletter
Before reaching out, evaluate these factors:
- Stage focus — some newsletters skew early-stage/bootstrapped, others skew growth-stage/VC-backed — match your product's ideal customer
- Content angle — metrics-focused, tactical growth, or founder-story newsletters all attract slightly different readers
- Engagement over reach — a smaller, highly engaged SaaS list often outperforms a larger, more generic business newsletter
- Sponsor history — check whether the newsletter has previously run software or tooling sponsors
The 10 Best SaaS Newsletters on Beehiiv
1. SaaStr Newsletter
One of the most established names in B2B SaaS media, covering metrics, revenue advice, and founder stories. A broad, credible reach into the SaaS founder and operator community.
Best for: B2B SaaS tools, revenue platforms, fundraising services
2. Lenny's Newsletter
Focused on product growth, career advice, and SaaS benchmarks — read heavily by product managers and growth leads at software companies.
Best for: Product tools, growth platforms, PM software
3. The SaaS CFO
Covers SaaS financial metrics, benchmarks, and fundraising — a finance-literate audience that cares deeply about unit economics.
Best for: Finance/ops tooling, billing platforms, fundraising and M&A services
4. Mostly Metrics
A B2B SaaS newsletter centered on metrics, benchmarks, and growth analysis — ideal for analytics and reporting products.
Best for: Analytics platforms, BI tools, dashboards
5. First 1000
Case studies of how SaaS companies got their first 1,000 users — read by early-stage founders actively looking for growth tactics and tools.
Best for: Early-stage growth tools, marketing platforms, no-code tools
6. Failory Newsletter
Failed startup post-mortems and lessons for founders — a candid, widely-shared format that builds strong trust with its founder audience.
Best for: Founder communities, startup tools, coaching/consulting services
7. The Bootstrapper's Briefing
Indie SaaS founders sharing real revenue milestones — a smaller but highly engaged bootstrapped-SaaS audience.
Best for: Indie hacker tools, lightweight SaaS tools, solo-founder services
8. Retention Radar
Focused on customer retention tactics, playbooks, and case studies — a targeted read for anyone selling into the customer success or lifecycle marketing space.
Best for: CS platforms, lifecycle marketing tools, churn analytics
9. Product Habits
SaaS product insights and growth frameworks for product-led teams.
Best for: PLG tools, onboarding platforms, in-app messaging tools
10. MicroAcquire Weekly
Covers micro-SaaS acquisition deals and valuation multiples — a niche but highly relevant audience for anyone in the SaaS M&A or brokerage space.
Best for: M&A services, SaaS valuation tools, acquisition financing
Quick Matching Guide
| Your product | Best newsletter match |
|---|---|
| Analytics / metrics tools | Mostly Metrics, The SaaS CFO |
| Early-stage growth tools | First 1000, The Bootstrapper's Briefing |
| Product-led growth tools | Lenny's Newsletter, Product Habits |
| Enterprise / broad SaaS reach | SaaStr Newsletter, Failory Newsletter |
How to Find and Contact SaaS Newsletters
BeeDirectory indexes 1,000+ Beehiiv newsletters, including a dedicated SaaS category. You can filter by subscriber count, price range, frequency, and language — then reach out to newsletter owners directly with their contact info.
No middleman, no commission. You negotiate directly with the operator.
Browse SaaS newsletters on BeeDirectory →
Setting a Budget for SaaS Newsletter Sponsorships
SaaS newsletters vary widely in size, but here are realistic benchmarks:
| Subscriber count | Typical sponsorship cost |
|---|---|
| 1,000–5,000 | $75–$300 per placement |
| 5,000–25,000 | $300–$1,500 per placement |
| 25,000–100,000 | $1,500–$6,000 per placement |
| 100,000+ | $5,000–$25,000 per placement |
For a first test, budget $500–$2,000 across 2–3 newsletters at different stages (bootstrapped vs. VC-backed audience) before scaling.
Final Thoughts
SaaS newsletters offer some of the highest-intent B2B audiences available on Beehiiv — but the category is wide, spanning fundraising, metrics, growth tactics, and founder stories. Match your product to the specific angle each newsletter covers rather than chasing the largest list.
Start with 2–3 newsletters that match your ICP, test with single placements, and scale what converts.